何秀紅，湖南郴州人，博士。

研究方向：用戶行為，環境行為，電動汽車

電子郵件：xhhe@wtu.edu.cn

個人簡介

2018年博士畢業于華中科技大學永利官网管理科學與工程專業，任77779193永利官网講師，主講《項目管理》、《電子商務管理》、《電子商務經濟學》和《商務數據分析》等課程。在國内外期刊Journal of cleaner production，Journal of environmental planning and management，Internet research等發表論文多篇，主持和參與國家自然科學基金國際合作與交流重大項目、 教育部人文社科基金青年項目和湖北省教育廳人文社科基金等課題多項，擔任國際期刊《Internet Research》《Journal of Cleaner Production》、《Transportation Research Part D: Transport and Environment》和《Journal of Environmental Planning and Management》等匿名審稿人。

研究成果

[1]He, X., Zhan, W., & Hu, Y. (2018). Consumer purchase intention of electric vehicles in China: The roles of perception and personality. Journal of Cleaner Production, 204, 1060–1069. https://doi.org/10.1016/j.jclepro.2018.08.260. (SSCI/SCI, Q1, IF: 9.7)

[2]He, X., & Zhan, W. (2018). How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory. Journal of Cleaner Production, 172, 3546–3556. https://doi.org/10.1016/j.jclepro.2017.05.088 (SSCI/SCI, Q1, IF: 9.7)

[3]Chang, S., Hu, B., & He, X. (2019). Supply Chain Coordination in the Context of Green Marketing Efforts and Capacity Expansion. Sustainability, 11(20), 5734. https://doi.org/10.3390/su11205734 (SCI，Q2, IF: 3.3)

[4]何秀紅, & 王迎春. (2021). 環境友好行為視角下新能源汽車購買行為影響因素的實證研究. 77779193永利官网學報, 34(4), 17–22.

[5]Hu, Y., Zhao, L., Luo, X. (Robert), Gupta, S., & He, X. (2021). Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective. Internet Research, 31(5), 1769–1802. https://doi.org/10.1108/INTR-09-2019-0368 (SSCI/SCI, Q1, IF: 4.875, FMS B類，ABS 3星)

[6]Hu, Y., Zhao, L., Gupta, S., & He, X. (2021). Understanding the dual role of habit in cross-channel context: An empirical analysis of mobile payment. International Journal of Mobile Communications, 19(5), 627–657. https://doi.org/10.1504/IJMC.2021.117388 (SSCI)

[7]He, X., & Hu, Y. (2022). Understanding the role of emotions in consumer adoption of electric vehicles: The mediating effect of perceived value. Journal of Environmental Planning and Management, 65(1), 84–104. https://doi.org/10.1080/09640568.2021.1878018 (SSCI, Q1, IF: 3.18, FMS B類，ABS 3星)

[8]He, X., Hu, Y., & Hong, Z. (2023). Consumers’ intention to purchase electric vehicles: The moderating role of environmental awareness. Journal of Environmental Planning and Management, 1–22. https://doi.org/10.1080/09640568.2023.2276060 (SSCI, Q1, IF: 3.18, FMS B類，ABS 3星)

[9]He, X., & Hu, Y. (2023). Optimal Mileage of Electric Vehicles Considering Range Anxiety and Charging Times. World Electric Vehicle Journal, 14(1), 21. https://doi.org/10.3390/wevj14010021 (EI)

[10]Hu, Y., Zhao, L., Gupta, S., & He, X. (2023). Gender plays different roles? Examining the dark side of ubiquitous connectivity enabled by personal IT ensembles usage. Information Technology & People, 36(1), 165–195. https://doi.org/10.1108/ITP-07-2020-0520 (SSCI, Q1, IF: 4.9, FMS B類)

[11]胡瑩瑩, & 何秀紅. (2024). 數智技術背景下高校網絡營銷教學改革探析. 老字号品牌營銷, 15, 194–196.

[12]He, X., & Hu, Y. (2024). The Decision-Making Processes for Consumer Electric Vehicle Adoption Based on a Goal-Directed Behavior Model. World Electric Vehicle Journal, 15(9), 386. https://doi.org/10.3390/wevj15090386 (EI)

[13] He, X., Zhang, H., Guo, J., & Wang, Y. (2025). Understanding the Adoption of Autonomous Vehicles in China Based on TRI and TAM. World Electric Vehicle Journal, 16(1), 23. https://doi.org/10.3390/wevj16010023  (EI)

科研項目

[1] 湖北省教育廳人文社會科學研究一般項目，結題

[2] 湖北省普通高校人文社會科學重點研究基地項目，結題

[3] 校基金特别專項一般項目，主持

[4] 橫向咨詢服務項目，主持

[5] 校級教學研究項目，主持